“The currency of real networking is not greed but generosity.” – Keith Ferrazzi
Networking goes beyond meeting people and collecting business cards. It’s more than meetings and getting coffee. Networking is making friends and building real relationships. It can happen in unexpected places and doesn’t always involved “business.” At the heart of it must be your willingness to help others and expect nothing in return.
With the World Cup in full swing, soccer (aka the rest of the world’s fútbol) has never been more popular in the US, as Americans are embracing their patriotism and rooting for #USA in each action packed and nail biting game.
What these professional athletes have trained their whole life for represents more than just winning the most prestigious international title – it represents an intensity, drive and passion for the game and to win. Here are 4 ways that entrepreneurs can learn from the success of these fútbol players and apply their strategies to win in their own business.
- Be Persistent – Soccer players push themselves to run back and forth across the field for 90 minutes each game. No matter what happens, they never give up and this persistence is what can change the outcome of a game. Entrepreneurs need to have this same tenacity to turn their vision into a reality, no matter what obstacles they face.
- It Takes a Team – One player cannot win the game on his own; winning requires teamwork and everyone applying their strengths to strive towards the same goal. The success of a startup or company also relies on teamwork. Even the success stories that we typically view as solo-entrepreneurs like Steve Jobs, Mark Zukerburg and Richard Brason, all had help from other people. Knowing your strengths is key and relying on others to help make you stronger can be the difference between a loss and a win.
- Stay On Your Toes – The game can change at any minute, as we saw in the recent US vs Portugal game when Portugal clinched a tie with about 30 seconds left in the game. With how quickly innovation occurs, industries can change quickly and affect your business. As an entrepreneur, you need to be aware of what is going on around you, what your competition is doing, and where new opportunities appear. Always stay one step ahead.
- Embrace Support – The World Cup is a great representation of the impact and power of a country’s fans. They come together to show support, root for and encourage their team and their country. In the same respect, a customer base is extremely important for a startup company – these are the individuals that will use and talk about your business, getting the word out and helping promote your brand. Embrace your customers as your fans and give them opportunities to get involved and show their support.